19 Mar How Eco-Friendly Promotional Products Grow Your Business

A major area of focus for many companies during 2020 will be sustainability and eco-friendly initiatives. A recent survey by Futerra found that 88% of consumers want to help brands be more environmentally friendly and ethical, and 96% of consumers think their personal actions (including purchasing behaviour) can make a real difference in the world.

So the big question is, are you someone from whom customers can feel good about buying? And, how will they know you’re making an effort to protect the environment? The fact that an increasing number of people care about our impact on the world can be great news for your business in 2020. Eco-friendly promotional products are a big reason why.

What Are Eco-Friendly Promotional Products?

An eco-friendly promotion is anything that markets your business using products that are made from sustainable materials or encourage eco-friendly behaviour.

It’s proven that branded promotional items are an effective way to keep your business top-of-mind with current and potential customers. Eco-friendly options are extra valuable because not only do they promote your brand, they also communicate your values and allow you to enhance your brand image. If you already offer products people want, why not make them irresistible by showing you’re committed to social responsibility?