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What can we do? As IPPAG member (ippag.net) we are collecting the efforts & goods and using our network to help the refugees. Indeed, we have some colleagues close to Ukraine already collecting goods The best immediate way to proceed is as follows: IPPAG will act with our local members on the...
Being eco-friendly is a highly applauded notion for businesses to take, as it promotes their brand as being one which is generally concerned about the welfare of our planet’s animals and environment. By aligning your brand name with sustainable resources, you are sharing with your consumers...
A major area of focus for many companies during 2020 will be sustainability and eco-friendly initiatives. A recent survey by Futerra found that 88% of consumers want to help brands be more environmentally friendly and ethical, and 96% of consumers think their personal actions (including purchasing behaviour) can make a real...
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